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Founding of a Small Company - Medica Travel
Trčka, David ; Gryc, Milan (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis deals with the creating of business plan for founding of company Medica Travel ltd. The main line of business of this company is providing complex services in area of tourism and mediating medical procedures by certain medical facilities. Theoretical findings are in the first part of this thesis. The next part consists of primary and secondary examination. Suggested business plan based on the theoretical part and used analyses is in the last part.
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Expansion into Foreign Markets
Hanáčková, Marie ; Doležálek, Vít (referee) ; Chalupský, Vladimír (advisor)
The aim of this graduation thesis is to elaborate on the proposal of expansion into foreign markets for an engineering company. Included in the thesis are theoretical resources, an analysis of present cirkumstances of the company and its environment and an analysis of selected foreign markets with focus on the Austrian market. The last part of the thesis concerns the proposal and recommendation for the company on how to enter the Austrian market.
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The Proposal of Business Plan for the Establishment of the Accounting Firm
Chvátalová, Michaela ; Bartošek, Vladimír (referee) ; Bayerová, Vladimíra (advisor)
My bachelor's thesis is the proposal of a business plan for the establishment of an accounting firm. The proposal is based on analyses of the market applied especially to Jihomoravský and Olomoucký regions, but also to the rest of the Czech Republic. The analyses of the market examine the external and internal factors, which influence the establishment of the firm, its activity and its search for customers. The acquired results from these analyses of the market are used for the proposal of the business plan and as the material for the decision making. The firm will be focused on self-employed subjects and smaller companies. These subjects will be offered services of bookkeeping, tax recording, payroll calculation, tax return preparation and counseling.
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Marketing Mix of Town Velké Meziříčí
Pelikánová, Adéla ; Remerová, Jana (referee) ; Mráček, Pavel (advisor)
The thesis "marketing mix of town Velke Mezirici" focuses on developing a marketing mix of tourism products and proposing a tourist destination. A prerequisite for the creation of a marketing mix is the SWOT analysis, competitor analysis and demand analysis. Based on these results, it establish the vision and objectives and propose different destination tourism products. In the final part of the marketing mix it apply them to a specific product.
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Development of Communication Mix of Product of GE Money Bank
Nekuda, Jakub ; Karhanová, Lucie (referee) ; Zich, Robert (advisor)
This bachelor thesis deals with marketing problems of bank services. Bachelor thesis I worked for GE Money Bank, as, which operates on the Czech market as a provider of financial services. The goal is a detection of an embarrassment of marketing methods. Based on the analysis and the questionnaire survey includes a proposal for the development of sales and marketing activities.
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Customer Satisfaction Measurement in Brewery Zubr, a.s.
Coufalíková, Helena ; Dostál,, Petr (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with measuring of customer satisfaction in Brewery Company Zubr, Inc. On the basis of marketing research, the data are processed using Microsoft Excel and subsequently evaluated. The result is an interpretation of proposals and recommendations aimed at improving customer satisfaction Brewery Zubr, Inc. Theoretical part describes the whole process of marketing research. Furthermore are outlined the problems of methodology for measuring customer satisfaction and briefly described the marketing environment. In the practical part of this thesis was designed questionnaire of customer satisfaction. The output of this questionnaire was the information on which the proposal was recommended for improve customer satisfaction.
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Business Plan
Hubený, Petr ; MBA, Přemysl Kučera, (referee) ; Veselý, Josef (advisor)
The object of my bachelors work is to set up a business plan for operation and developement of the company operating in the hospitanty industry. This is connected with the development of market analysis, risk management, competition and devising organizational, financial and marketing plan. My work will be based on my theoretical knowledge gained in the study and practical knowledge and experience of the operators of the business.
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